Elsie and Ernie were part of notonthehighstreet.com’s Christmas ‘Elf’ campaign. The characters were an integral part to the overarching campaign vision. The illustrations were used for cross-channel activity both offline and online with a big focus on a themed product range. This range 'The Elf Collection' was an opportunity to collaborate directly with Partners and to reach out to a younger audience at Christmas. The children’s picture book 'Lost Letter' was the key piece to the collection. Written and produced by FromLucyGifts, a Partner of notonthehighstreet.com.