it’s a Sale Spectacular
Summer sale answered the brands’ ‘less ordinary’ customer promise through the story of a circus. The travelling show celebrates the unique, the talented and the extraordinary. The brand does just that, with it’s unique Partners and one of a kind products. As a result, the department categories of the sale were illustrated by classic circus acts, using funny heartwarming visuals and witty, nostalgic copy. The campaign played with iconic visual cues, a strong, fresh colour palette to evoke the feeling of summer and playful graphics, which helped the campaign stand out amongst the sale noise.